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This web site states the following, "Leadership Development - The Protostar Way." We noticed that the web site also stated " With so many consultancies offering leadership development, what makes Protostar such a popular choice with organisations ranging from small charities to multi billion global household names? Feedback tells us that it is down to five key attributes." It also said " Added benefits, often at no charge." The header had leadership development training as the highest ranking optimized keyword. It is followed by leadership development, management training, and management development which isn't as ranked as highly as leadership development training. The next words protostar-uk.com uses is executive coaching. leadership coaching was included and will not be seen by search parsers.